Kentik is one of the biggest data platforms that helps businesses turn real-time network traffic data into a valuable asset. Combining comprehensive analytics with business context, Kentik helps optimize performance, reduce costs, and increase revenue.
Kentik also helps you protect your business reputation with real-time responses to website performance issues, threats, and attacks.
Acquiring particular information on people was a quite difficult task for Kentik. They used a variety of list-providing platforms, but the information was very limited. If they wanted to have a list of attendees for a particular event with their contact information, using services with lists was not an option. This was because event attendee lists only had contact names without any details that will help Kentik with their outreach to specific leads.
The main challenge that they had was not being able to find certain people with detailed-enough contact information or specific technology users.
The most successful project was finding the power users of a specific technology. They provided us with a list of companies that they wanted to go after and have conversations with. Our team of researchers worked on finding the contact information of ideal prospects within those companies whose titles matched Kentik’s ICP.
Head of Demand Generation at Kentik
We worked with Kentik on a variety of tasks and projects. From researching trade show attendees, specific technology power users, to some specific in-house projects. At one point, we had two or three different projects going on at the same time. Our solution for Kentik was providing:
Our solution yielded:
Head of Demand Generation at Kentik
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